Increase in Organic Traffic
Increase in Keywords
Increase in Sessions
Increase in Unique Pageviews
We began with an audit of the site and quickly discovered an omission of highly searched terms in the metadata. We also noticed a lack of essential SEO elements that would make the site easier to crawl and index for search engines. With this information, we identified our top priorities and set out to reconstruct the title tags and meta descriptions, as well as implement alt-text tags, header tags, and more on every page.
In only five months, our strategic implementation generated a 12.1 percent increase in organic search traffic from the previous quarter, and a 52.3 percent increase in year over year numbers. Golf Balls Direct also experienced a 44.2 percent spike in keywords appearing in the top ten of Google’s search results. The relevant, product based keyword implementation, as well as the updates that improved the index-ability of the site enhanced Golf Balls Direct’s search presence and resulted in a great boost in unique visits.